In an effort to provide abused children with a safe way to reach out for help, a Spanish organization called the Aid to Children and Adolescents at Risk Foundation, or ANAR for short, created an ad that displays a different message for adults and children at the same time.
The secret behind the ad’s wizardry is a lenticular top layer, which shows different images at varying angles. So when an adult—or anyone taller than four feet, five inches—looks at it they only see the image of a sad child and the message: “sometimes, child abuse is only visible to the child suffering it.” But when a child looks at the ad, they see bruises on the boy’s face and a different message: “if somebody hurts you, phone us and we’ll help you” alongside the foundation’s phone number.
The ad is designed to empower kids, particularly if their abuser happens to be standing right next to them. And while this is a great and worthwhile use of lenticular images, how long will it be before toy companies start doing to the same thing to hawk their products directly at kids?
NA NA NA NA NA NA NA NA NA NA NA NA NA NA NA NA suck it.
I held my breath at the last one.
IT WAS COOL AND THEN IT GOT SCARY AS SHIT
The Luminarie De Cagna is an imposing cathedral-like structure that was on display at the 2012 Light Festival in Ghent, Belgium.
what in the actual
this would be my friends. bless them.
THERE HASN’T BEEN A TIME when i see this picture in my dash and i don’t reblog it.
The baby’s face. oh my god I cant .
babysitting, you’re doing it right.
im pretty sure this is like, the third time i’ve reblogged this. OH WELL
I HAVE THAT SAME DISH IN MY KITCHEN OMG
this show freaked me the fuck out when i was younger
This show still freaks me out I mean look at fucking Hexadecimal
that is the christian thing to do
Are you fucking serious right now.
You better get out of a 5 kilometre radius around me because now I am feeling like punching people.
Oh hell no! That is not the Christian thing to do! That is what two people who happen to be Christian decided to do! Not all Christians are like that!
But clearly Christianity was a big part of their decision seeing as they sought help from their church.
And the there’s this asshole ^
this hurts my heart